https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/issue/feed International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) 2026-04-07T04:19:45+00:00 Engkizar ijmurhica@ppj.unp.ac.id Open Journal Systems <p>International Journal of Multidisciplinary of Higher Education (IJMURHICA), e-ISSN: <strong>2622-741X</strong> p-ISSN: <strong>2623-1468</strong>, is a journal managed by Islamic Studies and Development Center in Collaboration With Students' Research Center Universitas Negeri Padang. This journal will discusses about sort of the discipline of knowledge in the university, in theory, or practical. As a periodic scientific journal, we will release four edition in a year which are in the period of January, April, July, and October. We invite the students, academician, teachers, professional, and the community to participate to send their article’s document to this journal. For the issues and themes that will be presented in this journal is Education, Religion Studies, Social Sciences, Science, Technology, Engineering and Mathematics (STEM), Economic Development, Tourism Development, Language and Arts, Sports and Public Health, Law and Politic. All of these articles will be sent by the writer and will be mark by the competent experts in their own sector. Pass through the tight selection, we as the organizer have the right to decide whether your document can be approved, revised, or rejected. We need to inform the article that will be published only the good quality and give the good impact to the development of knowledge in theory or practical. We are very happy if you deigned to send the document of the article to our journal and all of the questions that you want to ask, please take a look at the division of the editor team and this journal’s website contact.</p> https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/545 A Comparative Study of Students’ Religious Moderation in Islamic Education Learning 2026-03-18T05:22:18+00:00 Yosie Kristin Pandriyani yosiepandriyani@uinbanten.ac.id Hodiqotul Atfaliyah hodiqotul@uinbanten.ac.id Ali Muhtarom yosiepandriyani@uinbanten.ac.id Ahmad Qurtuby yosiepandriyani@uinbanten.ac.id <p>This study aims to analyze differences in students’ levels of religious moderation in Islamic Religious Education classes at the junior high school level in Indonesia. The study employs a comparative quantitative approach using a survey method. The sample consisted of 120 students selected through proportional random sampling. The research instrument consisted of a religious moderation questionnaire with 25 items covering four indicators: national commitment, tolerance, anti-violence, and accommodation of local culture. Analysis results showed that the average religious moderation score for students at State Junior High School 1 in Cilegon City was 82.45, while students at State Junior High School 3 in Cilegon City scored an average of 78.10. A comparison test using the Independent Samples t-test yielded a t-value of 3.214 with p = 0.002 (p &lt; 0.05), indicating a significant difference between the two groups. These findings suggest that the level of religious moderation among students at State Junior High School 1 in Cilegon City is higher than that at State Junior High School 3 in Cilegon City. The implications and benefits of this study suggest that schools need to strengthen learning strategies based on dialogue and local culture. These results also serve as a basis for teachers and policymakers to improve religious moderation programs in a structured and sustainable manner.</p> 2026-04-05T00:00:00+00:00 Copyright (c) 2026 Yosie Kristin Pandriyani, Hodiqotul Atfaliyah, Ali Muhtarom, Ahmad Qurtuby https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/554 Impact of Teacher Professionalism in Educational Technology on Student Learning Engagement 2026-04-04T10:34:30+00:00 Dewi Safitri sdewi2358@gmail.com Robie Fanreza robiefanreza@umsu.ac.id <p>The rapid advancement of information technology in the digital era requires Islamic Education teachers to demonstrate professionalism that extends beyond pedagogical competence and subject mastery, encompassing the effective use of learning technologies. This study investigates how student engagement in one Islamic educational institution in Indonesia is influenced by the professionalism of Islamic Education teachers in utilizing educational technology. Employing a causal-associative design with a quantitative methodology, thirty eleventh-grade students were randomly selected as participants. Data were collected through a Likert-scale questionnaire and analyzed using IBM SPSS Statistics with simple linear regression. Findings reveal a positive correlation (R = 0.305) between teacher professionalism in technology-based learning and student engagement. However, the contribution of teacher professionalism was modest (R² = 0.093), and the t-test indicated non-significance (p = 0.101 &gt; 0.05). These results suggest that student engagement is not significantly affected by teachers’ digital competence, although the integration of educational technology remains essential for fostering interactive and participatory learning environments.</p> 2026-04-05T00:00:00+00:00 Copyright (c) 2026 Dewi Safitri, Robie Fahreza https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/552 Integrative Reconstruction of Islamic Education Learning Model to Enhance Values in Madrasah Ibtidaiyah 2026-04-03T15:13:48+00:00 Siti Husnul Khatimah 24204011037@student.uin-suka.ac.id Sabarudin Sabarudin sabarudin@uin-suka.ac.id Fira Nur Anisa fira_nuranisa23@mhs.uinjkt.ac.id Putri Lizah Aryani lizaharyani@student.unp.ac.id Mutia Miftachul Jannah mutiamj7@gmail.com <p>This study examines the reconstruction of an Islamic Education learning model based on integration–interconnection in an Islamic elementary school. Using a qualitative case study approach, the research involved school principals, Islamic Education teachers, general subject teachers, and students. Data were collected through participatory observation, semi-structured interviews, and documentation of instructional materials. Thematic analysis followed Miles and Huberman’s framework, encompassing data condensation, presentation, and conclusion drawing, with validity ensured through triangulation of sources, techniques, and time. Findings indicate that integration–interconnection functions as both a conceptual and epistemological foundation, positioning Islamic Education as the core value permeating interdisciplinary learning. The reconstructed pedagogical design emphasizes value habituation, teacher exemplification, reinforcement of religious and social practices, and integrative teaching materials linking Islamic Education with science, social studies, and health. This model contributes to holistic internalization of Islamic values across cognitive, affective, and psychomotor domains, fostering moderate religious character among students. Nevertheless, implementation faces challenges such as dual curriculum administrative burdens, limited family support, and diverse student backgrounds. The cultural context of Nahdlatul Ulama provides strong cultural capital that sustains value-based education.</p> 2026-04-05T00:00:00+00:00 Copyright (c) 2026 Siti Husnul Khatimah, Sabarudin Sabarudin, Fira Nur Anisa, Putri Lizah Aryani, Mutia Miftachul Jannah https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/509 The Effect of Cognitive Behavioral Therapy (CBT) on Low Self-Esteem Among Students 2026-03-04T08:26:20+00:00 Sifa Salsabila sifaaslsbla@gmail.com Syafrimen Syafril syafrimen@radenintan.ac.id <p>For students, low self-esteem is a psychological issue that impacts their academic, emotional, and social development. Research has found that Cognitive Behavioral Therapy (CBT) is one of the most widely used counseling methods to address this issue. This study aims to analyze the effectiveness of Cognitive Behavioral Therapy (CBT) in improving students’ self-esteem and to identify the factors contributing to its success. This research employs a Systematic Literature Review (SLR) method using a structured approach that includes the identification, screening, eligibility, and inclusion stages. This procedure was used to systematically identify, select, and analyze 1,087 articles indexed in Sinta and Scopus published between 2016 and 2025. The results indicate that Cognitive Behavioral Therapy (CBT) is effective in enhancing students’ self-esteem through cognitive restructuring and anxiety reduction, supported by individual and group interventions as well as enabling factors such as counselor competence and student engagement. These findings suggest that Cognitive Behavioral Therapy (CBT) can be used by school counselors and guidance counselors as an effective intervention to improve students’ self-esteem. Furthermore, this study encourages the development of a more systematic, adaptive, and technology-integrated implementation of CBT in future counseling services.</p> 2026-04-08T00:00:00+00:00 Copyright (c) 2026 Sifa Salsabila, Syafrimen Syafril https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/546 Human Knowledge and the Divine in Islamic Philosophy 2026-03-18T05:26:19+00:00 Hodiqotul Atfaliyah hodiqotul@uinbanten.ac.id Erdi Rujikartawi hodiqotul@uinbanten.ac.id Wasehudin Wasehudin hodiqotul@uinbanten.ac.id Agus Gunawan hodiqotul@uinbanten.ac.id Yosie Kristin Pandriyani hodiqotul@uinbanten.ac.id <p>This study aims to analyze the Islamic philosophical tradition in understanding knowledge and humanity’s path toward God as the core of the spiritual and intellectual journey within the Islamic intellectual tradition. This study focuses on the thought of key figures such as Al-Farabi, Ibn Sina, Al-Ghazali, and Mulla Sadra, who have made significant contributions to the concepts of epistemology, metaphysics, and the process of human self-perfection. This research employs a qualitative method with a content analysis design. The units of analysis consist of texts from Islamic philosophical works. Data were collected through literature review and documentation. Analysis was conducted using Miles and Huberman’s thematic analysis aided by NVivo, through the stages of coding, categorization, data presentation, and drawing conclusions. The results indicate that the tradition of Islamic philosophy views knowledge as a gradual process involving the harmony of reason, intuition, and the purification of the soul. The human journey toward God is understood as a process of self-knowledge (<em>ma’rifat al-nafs</em>), the enhancement of intellectual capacity, and moral transformation that culminates in an existential closeness to God. This research is beneficial for enriching the study of Islamic philosophy, providing a comprehensive understanding of the integration of reason and spirituality, and serving as a foundation for the development of character and spiritual education within the context of modern learning.</p> 2026-04-09T00:00:00+00:00 Copyright (c) 2026 Hodiqotul Atfaliyah, Erdi Rujikartawi, Wasehudin Wasehudin, Agus Gunawan, Yosie Kristin Pandriyani https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/526 Transforming Digital Curriculum Management through the Integration of Interactive Digital Boards in Advanced Classes 2026-01-15T08:07:07+00:00 Nita Nasehat Nur Arini nitanasehat@gmail.com Ahmad Azkal Azkiya nitanasehat@gmail.com <p>This research aims to analyze the transformation of digital curriculum management through the integration of Interactive Digital Boards in advanced classes. The research focus is directed toward changes in the curriculum planning process, the efficiency of managing learning documents, the improvement of teachers' digital competence, and its implications for teaching practices. which includes data reduction, data presentation, and continuous conclusion drawing. This study involved three key informants, consisting of a vice principal for curriculum, a curriculum coordinator, and advanced class teachers. Data were collected through semi-structured interviews, classroom observations, and document analysis. The analyzed documents included lesson plans, syllabi, curriculum guidelines, and school policy documents related to digital learning implementation. Data analysis was conducted using the interactive model of Miles and Huberman, which involves data reduction, data display, and conclusion drawing. The research findings indicate that the integration of promotes a shift in curriculum management from a static administrative system toward a more flexible, adaptive, and collaborative system. The use of has been proven to improve the efficiency of curriculum document management, save up to 40% of lesson preparation time, and strengthen teachers' digital competence and confidence. This research provides a theoretical contribution to the development of digital curriculum management studies and a practical contribution as a reference for schools in optimizing interactive technology as part of a sustainable curriculum management system.</p> <p> </p> 2026-04-05T00:00:00+00:00 Copyright (c) 2026 Nita Nasehat Nur Arini, Ahmad Azkal Azkiya https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/530 The Application of Tengganai Permission in Traditional Marriage Processes: A Review of Al-‘Adah al-Muhakkamah 2026-02-06T11:15:41+00:00 Yumna Sakinah Lubis yumnasakinahl@gmail.com Widiya Yul widiyayul@iainkerinci.ac.id Masrur Masrur masrurmasrur869@gmail.com <p>Indonesia memiliki keragaman hukum adat yang hidup dan berkembang di tengah masyarakat. Namun, tidak seluruh praktik hukum adat dapat serta-merta dijadikan dasar hukum dalam perspektif hukum Islam. Penelitian ini bertujuan untuk mengisi kekosongan kajian dengan menjelaskan bagaimana prinsip <em>al-‘Adah al-Muhakkamah</em> memandang penerapan hukum adat yang dipraktikkan dalam masyarakat, khususnya dalam konteks pernikahan adat. Penelitian ini menggunakan pendekatan <em>grounded theory</em> dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumen. Lokasi penelitian berada di Kota Sungai Penuh, Provinsi Jambi. Hasil penelitian menunjukkan bahwa adat yang berlaku di Kota Sungai Penuh mewajibkan adanya surat izin <em>tengganai</em> sebagai salah satu syarat administratif untuk mengurus surat pengantar nikah di tingkat desa. Dari perspektif <em>al-‘Adah al-Muhakkamah</em>, praktik adat ini tidak bertentangan dengan hukum Islam, berlaku secara umum bagi masyarakat, diterapkan secara konsisten, dan telah berlangsung secara turun-temurun. Selain berfungsi sebagai kelengkapan administratif, kewajiban surat izin <em>tengganai</em> juga berperan sebagai mekanisme perlindungan terhadap perempuan dan anak <em>kemenakan</em>, serta sebagai kontrol sosial adat untuk memastikan tanggung jawab pihak laki-laki sebelum pernikahan dilangsungkan. Penelitian ini menyimpulkan bahwa penerapan izin <em>tengganai</em> dalam pernikahan adat di Kota Sungai Penuh merupakan bentuk integrasi antara hukum adat dan hukum Islam yang sejalan dengan prinsip-prinsip <em>al-‘Adah al-Muhakkamah</em>. Adat ini tidak hanya merepresentasikan kearifan lokal tetapi juga berfungsi menjaga kemaslahatan, kehormatan, dan perlindungan dalam institusi pernikahan dengan tetap berpegang pada tiga unsur utama pernikahan, yaitu ketentuan agama, peraturan perundang-undangan, dan adat istiadat setempat.</p> 2026-04-05T00:00:00+00:00 Copyright (c) 2026 Yumna Sakinah Lubis, Widiya Yul, Masrur Masrur https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/558 Comparative Authority in the Execution of Administrative Court Decisions: Institutional and Compliance Mechanisms in Indonesia and Thailand 2026-04-07T04:19:45+00:00 Helda Fahira fahiracha03@gmail.com Ummi Salamah Lubis ummisalamah@umsu.ac.id <p>This study examines the comparative authority of administrative court decision enforcement in Indonesia and Thailand, focusing on institutional frameworks and compliance mechanisms. Employing a normative juridical method through literature review and statutory analysis, the findings reveal fundamental differences in institutional arrangements. Thailand has established the Legal Execution Department under the Ministry of Justice as a specialized body to enforce court decisions, whereas Indonesia lacks a dedicated execution institution. In terms of compliance, Thailand applies the doctrine of contempt of court, enabling the imposition of criminal sanctions such as imprisonment or administrative fines on non-compliant officials. Indonesia, by contrast, relies primarily on coercive fines (<em>dwangsom</em>), whose effectiveness remains limited. Both countries share the use of <em>dwangsom</em> as a coercive instrument, yet differ in judicial hierarchy: Indonesia operates a three-tier system (First Instance, Appeal, and Cassation), while Thailand maintains a two-tier system (Administrative Court of First Instance and Supreme Administrative Court). This comparative analysis provides recommendations for strengthening Indonesia’s administrative justice system, particularly through the establishment of an execution authority, to ensure effective protection of citizens’ rights.</p> 2026-04-08T00:00:00+00:00 Copyright (c) 2026 Helda Fahira, Ummi Salamah Lubis https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/539 Determinants of Stock Returns: A Comparison of Microeconomic and Macroeconomic Factors 2026-02-25T05:17:55+00:00 Mutia Rakhmi Annisa 23911070@students.uii.ac.id Zaenal Arifin zaenalarifin.fe@uii.ac.id <p>This study aims to examine the effect of microeconomic and macroeconomic factors on stock returns and determine which factors are more dominant. This topic is important because identifying the determinants of stock returns can support investors in making informed investment decisions and enrich empirical evidence from emerging capital markets. The microeconomic variables analyzed include profitability, trading volume, and dividend policy, while the macroeconomic variables consist of inflation, interest rates, and exchange rates. The study uses secondary data obtained from company financial reports of firms listed in the LQ45 Index on the Indonesia Stock Exchange. The data are analyzed using panel data regression with the Random Effect Model (REM) approach. The results show that profitability, trading volume, and dividend policy have a positive and significant effect on stock returns. Inflation and interest rates do not have a significant effect on stock returns. In contrast, the exchange rate has a negative and significant effect on stock returns. Overall, microeconomic factors are more dominant than macroeconomic factors in explaining stock returns.</p> 2026-04-04T00:00:00+00:00 Copyright (c) 2026 Mutia Rakhmi Annisa, Zaenal Arifin https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/531 Reconstructing Islamic Education Teachers’ Role in Multicultural Learning Practices 2026-02-09T02:36:40+00:00 Taruddin Taruddin taruddinma6@gmail.com Ardi Satrial ardisatrial@gmail.com Syayyid Hussain Nashir syayyidn@gmail.com Rilvina Hildayati hildayatirilvina20@gmail.com <p>This study explores the strategic role of Islamic Religious Education teachers in advancing multicultural education within schools and madrasas. Diversity in ethnicity, religion, race, and social class often creates potential tensions, making the presence of Islamic Religious Education teachers essential in cultivating tolerance and harmony. Through a literature review of the National Education Law and the Law on Teachers and Lecturers, combined with thematic analysis of previous research, this study highlights how teachers function as facilitators of multicultural learning. The findings reveal that teachers integrate multicultural values into learning objectives, strengthen Islamic character in instructional materials, apply cooperative learning methods to encourage teamwork, and utilize project-based evaluation to promote inclusivity. Beyond delivering religious content, Islamic Religious Education teachers nurture attitudes of tolerance, inclusivity, and respect for diversity. This research contributes to the development of pedagogical frameworks that empower teachers to implement multicultural education effectively, thereby supporting the creation of a harmonious and religiously grounded society.</p> 2026-04-05T00:00:00+00:00 Copyright (c) 2026 Taruddin Taruddin, Ardi Satrial, Syayyid Hussain Nashir, Rilvina Hildayati https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/465 Strengthening Security Awareness in the Era of Artificial Intelligence-Based Cyber Threats 2026-01-30T14:29:22+00:00 Nusandika Patria nusandika.patria@ui.ac.id Sopian Amir sopian.amir@ui.ac.id Dana Indra Sensuse dana@cs.ui.ac.id Sofian Lusa sofian.lusa@iptrisakti.ac.id Nur Indrawati nur.indrawati21@ui.ac.id Nurcholis Ramlan nurcholis.ramlan@ui.ac.id <p>Artificial intelligence (AI) is developing rapidly and is increasingly being applied in various fields, including cybersecurity. However, this development also introduces new, more sophisticated threats that are difficult to detect. AI-based cyber threats, including adaptive malware, highly personalized phishing, deepfakes for identity manipulation, adaptive distributed denial of service (DDoS) attacks, and automated ransomware, are projected to escalate by 2025. These threats' complexity requires a security approach that relies not only on technology but also on human awareness as the first line of defense. In Indonesia, the 2024 Cybersecurity Landscape Report, published by the National Cyber and Crypto Agency (BSSN), shows that public and institutional awareness of information security is still relatively low. This study presents a systematic literature review of 30 articles to examine how security awareness is being strengthened in the context of AI-based cyber threats. The review identified six main categories of AI enabled threats social engineering and phishing, content manipulation and impersonation, malware and ransomware, attacks against machine learning models, service disruption, and automated AI-orchestrated attacks. In parallel, seven categories of awareness strategies were synthesized: education and training programs, gamification and simulation-based learning, policy and governance support, technical and system-level controls, collaboration and multi-stakeholder engagement, legal and ethical frameworks, and psychological or human-centric approaches. The findings highlight that strengthening security awareness requires an integrated and multidimensional approach that bridges technological, organizational, regulatory, and human-centered efforts.</p> 2026-04-05T00:00:00+00:00 Copyright (c) 2026 Nusandika Patria, Sopian Amir, Dana Indra Sensuse, Sofian Lusa, Nur Indrawati, Nurcholis Ramlan https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/518 Integrating Character Education into Ethical Use of Google Translate at Vocational Schools 2026-01-10T10:55:47+00:00 Rizki Pratama rizkiregar168@gmail.com Erwin Harikurniawan rizkipratamasiregar26@gmail.com Syaichul Muchyidin rikasasralina@staiypipainan.ac.id <p style="font-weight: 400;">This research aims to explore the role of character education in fostering students' digital responsibility and ethical behavior regarding the use of machine translation tools for academic purposes. The main focus of this research is the internalization of character education values such as honesty, responsibility, and academic integrity in students’ digital practices, particularly in their use of Google Translate. The study conducted a qualitative method with a case study approach, enabling an in depth understanding of the phenomenon within real social and education contexts. Data were collected through in depth interviews and classroom observations. The result show that character education significantly influences how students utilize Google Translate. Students who receive consistent character education demonstrate higher ethical awareness in using Google Translate, including the ability to distinguish between constructive academic assistance and academic plagiarism. Conversely, insufficient character development leads to increased dependence on Google Translate without critical reflection. The implications of the study underscore the importance of integrating character education into digital based curricula to foster ethical literacy and academic responsibility in the technological era. Schools are therefore encouraged to develop learning strategies that integrate character education with digital competencies, enabling students to use Google Translate wisely, responsibly, and ethically.</p> 2026-04-05T00:00:00+00:00 Copyright (c) 2026 Rizki Pratama https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/498 The Influence of Learning Interest and Discipline on Academic Achievement: The Mediating Role of Motivation 2025-12-05T06:53:59+00:00 Yohana Christina yohanachristina1982@gmail.com Imaculata Fatima imaculatafatima@gmail.com Hyronimus Se odjadaniel03@gmail.com <p class="a4" style="text-align: justify;"><span lang="EN-US" style="font-family: 'Garamond',serif;">Penelitian ini bertujuan untuk menganalisis pengaruh minat belajar dan disiplin belajar terhadap hasil belajar siswa, serta menguji peran motivasi belajar sebagai variabel mediasi pada siswa kelas XI SMK Negeri 2 Ende. Permasalahan utama yang melatarbelakangi penelitian adalah rendahnya motivasi dan disiplin siswa, terlihat dari sikap pasif, kurang percaya diri, serta ketidaksiapan mengikuti pembelajaran. Metode yang digunakan adalah penelitian kuantitatif dengan pengumpulan data melalui angket tertutup, observasi, dan dokumentasi nilai rapor. Sampel berjumlah 128 siswa, diambil menggunakan teknik <em>proportional random sampling</em>. Analisis data dilakukan dengan <em>Structural Equation Modeling–Partial Least Squares</em> (SEM-PLS 4). Hasil penelitian menunjukkan bahwa minat belajar dan disiplin belajar berpengaruh signifikan terhadap hasil belajar, baik secara langsung maupun tidak langsung melalui motivasi belajar sebagai variabel mediasi. Temuan ini mendukung teori motivasi Vroom dan konsep hasil belajar Bloom, sekaligus menunjukkan bahwa motivasi merupakan penghubung penting antara sikap, perilaku regulatif, dan prestasi akademik. Implikasi penelitian menekankan bahwa peningkatan minat dan disiplin belajar perlu dilakukan melalui pengalaman belajar yang kontekstual, sejalan dengan prinsip pengembangan sumber daya manusia. Guru berperan sebagai manajer pembelajaran yang menggunakan pendekatan manajemen kinerja untuk meningkatkan motivasi, keterlibatan, dan perilaku belajar siswa.</span></p> 2026-04-05T00:00:00+00:00 Copyright (c) 2025 Yohana Christina, Imaculata Fatima, Hyronimus Se https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/499 The Mediating Role of Trust in Generation Z’s Intention to Use AI-Based Career Preparation Systems 2025-12-05T06:48:00+00:00 Camelia Kamil 23911058@students.uii.ac.id Ratna Roostika ratna.roostika@uii.ac.id <p>This study investigates the adoption behavior of Generation Z in using artificial intelligence as a career preparation assistant by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) with Information Quality and Trust. The research examines how information quality shapes performance expectancy and trust, and how performance expectancy, effort expectancy, social influence, facilitating conditions, and trust influence the intention to continue using AI-based career tools. A quantitative explanatory design with exploratory elements was employed. Data were collected via an online questionnaire distributed to Generation Z individuals who have used AI for career-related activities, yielding 213 valid respondents. The data were analyzed using PLS-SEM. The findings reveal that information quality significantly enhances both performance expectancy and trust. Performance expectancy, social influence, and facilitating conditions had significant positive effects on the intention to continue using AI for career preparation. Trust also demonstrated a crucial mediating role in reinforcing continued usage intention. Meanwhile, effort expectancy did not significantly affect intention to continue. Overall, the results highlight the importance of delivering accurate, relevant, and reliable AI-generated information and building user trust to support sustained AI adoption among Generation Z. These insights provide practical guidance for developers, educators, and career service providers in optimizing AI systems to strengthen long-term engagement.</p> 2026-04-05T00:00:00+00:00 Copyright (c) 2025 Camelia Kamil, Ratna Roostika https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/495 Digital Marketing Innovation and Marketing Performance: The Mediating Role of Business Process Agility 2025-12-05T06:57:57+00:00 Avianita Rachmawati ibuavi@gmail.com <p>Permasalahan utama UMKM di Kota Ende adalah sebagian besar memiliki manajemen bisnis tradisional karena rendahnya literasi d.igital, banyak juga UMKM dengan manajemen keuangan masih sangat sederhana sehingga sulit bersaing. Namun menariknya terjadi pergeseran manajemen usaha sebagian UMKM yang dimiliki pelaku usaha muda dalam melakukan promosi dan penjualan produk berbasis digital marketing. Penelitian ini bertujuan menganalisis peran mediator <em>Business process agility</em> pada pengaruh <em>digital marketing innovation</em> terhadap kinerja pemasaran <strong>Penelitian ini menggunakan metode</strong> kuantitatif dengan dengan jenis penelitian deskriptif korelasional, yaitu menggambarkan karakteristik objek penelitian sekaligus menganalisis hubungan antarvariabel. Fokus penelitian diarahkan pada UMKM bidang kuliner di Kota Ende dengan&nbsp; sampel berjumlah 141 responden menggunakan purposive sampling. Teknik pengambilan sampling melalui kuesioner Google Form, dan data dianalisis menggunakan Partial Least Square (PLS-SEM). <strong>Hasil penelitian </strong>menunjukkan bahwa <em>Digital Marketing Innovation</em> berpengaruh positif signifikan terhadap kinerja pemasaran (β = 0,363; p = 0,004), <em>Business Process Agility</em> berpengaruh positif signifikan terhadap kinerja pemasaran (β = 0,442; p = 0,001), serta memediasi secara parsial hubungan antara <em>Digital Marketing Innovation</em> dan kinerja pemasaran (β = 0,340; p = 0,001). Temuan ini menegaskan bahwa inovasi digital akan lebih efektif bila didukung <em>business process agility</em>, sehingga UMKM kuliner dapat meningkatkan daya saing di era digital. <strong>Orisinalitas/Nilai</strong>: Penelitian ini memiliki diferensiasi atau keunikan disbanding dengan penelitian sebelumnya dimana konsep <em>business process agility</em> dan <em>digital marketing innovation</em> memberi kontribusi pengetahuan pengaruh langsung hubungan digital marketing innovation berdampak pada kinerja pemasaran menanmbah dasar empiris tentang pentingnya inovasi dalam strategi digital marketing untuk meningkatkan performa bisnis. Dan kelincahan dalam membangun proses bisnis memungkinkan pelaku UMKM mengimplementasikan inovasi dalam strategi digital marketing sehingga mampu meningkatkan performa bisnis.<strong>Implikasi penelitian</strong>. Praktik ini memungkinkan menjadi pendorong bagi pelaku UMKM untuk lebih responsif dan lincah terhadap kebutuhan pelanggan. Manajer pemasaran UMKM juga dituntut untuk melakukan terobosan dalam aspek inovasi digital marketing sehingga mampu menghasilkan dampak positif nyata pada peningkatan omset dan jangkauan pasar</p> <p><strong>&nbsp;</strong></p> 2026-04-05T00:00:00+00:00 Copyright (c) 2025 Avianita Rachmawati