Rachmawati, Avianita, and Luisa De Marilak Manggo. “Digital Marketing Innovation and Marketing Performance: The Mediating Role of Business Process Agility”. International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) 9, no. 2 (April 26, 2026): 599–610. Accessed July 18, 2026. https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/495.