RAYCHANA, D.; PERMANASARI, A. T.; ROEKMANA, G. M.; PURWINARTI, W. Cultural Branding of Serang Batik Ambassadors Amidst Modernization Challenges. International Journal of Multidisciplinary Research of Higher Education (IJMURHICA), [S. l.], v. 9, n. 3, p. 738–749, 2026. DOI: 10.24036/ijmurhica.v9i3.592. Disponível em: https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/592. Acesso em: 25 jun. 2026.