RACHMAWATI, A.; MBIRI, G.; LEHA, E. Product Innovation Agility and Marketing Performance: The Role of Adaptive Capability and Customer Orientation. International Journal of Multidisciplinary Research of Higher Education (IJMURHICA), [S. l.], v. 9, n. 4, 2026. DOI: 10.24036/ijmurhica.v9i4.500. Disponível em: https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/500. Acesso em: 16 jul. 2026.