WINARTA, P. W. M.; MARTINI, O. Brand Equity Mediates Firm-Created Content, User-Generated Content, and Digital Word of Mouth. International Journal of Multidisciplinary Research of Higher Education (IJMURHICA), [S. l.], v. 9, n. 1, p. 42–53, 2026. DOI: 10.24036/ijmurhica.v9i1.469. Disponível em: https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/469. Acesso em: 16 mar. 2026.