CHANDRA, L.; ROOSTIKA, R. Drivers of Boycott Intention and Loyalty: Evidence from McDonald’s Indonesia. International Journal of Multidisciplinary Research of Higher Education (IJMURHICA), [S. l.], v. 9, n. 1, 2026. DOI: 10.24036/ijmurhica.v9i1.454. Disponível em: https://ijmurhica.ppj.unp.ac.id/index.php/ijmurhica/article/view/454. Acesso em: 13 jan. 2026.