[1]
Winarta, P.W.M. and Martini, O. 2026. Brand Equity Mediates Firm-Created Content, User-Generated Content, and Digital Word of Mouth. International Journal of Multidisciplinary Research of Higher Education (IJMURHICA). 9, 1 (Jan. 2026), 42–53. DOI:https://doi.org/10.24036/ijmurhica.v9i1.469.